We are pleased to announce the Technology as an Enabler for Growth program by LagosMums. In partnership with the Department of State’s Bureau of Economic and Business Affairs’ Providing Opportunities for Women’s Economic Rise (POWER) Initiative and U.S.Consulate Lagos. The program will work with lead tech companies, such as Google; to focus on the use of technology as an enabler to scale and grow women-owned businesses.
Through the POWER initiative; women learn skills and gain access to resources. This will support their entrepreneurial and business activities. The program is spearheaded by Assistant Secretary Manisha Singh. It supports the full participation of women in the formal economy. And particularly within sectors traditionally dominated by men.
POWER supports the goals of the U.S. government’s Women’s Global Development and Prosperity Initiative (W-GDP); which was launched in February 2019. The W-GDP is the first whole-of-government approach to global women’s economic empowerment, and includes three pillars: Women Prospering in the Workforce, Women Succeeding as Entrepreneurs, and Women Enabled in the Economy.
Mrs Yetty Williams, the founder of LagosMums foundation. And is committed to the development of families. Furthermore, it recognizes the importance of the economic development of women in their multiple roles within communities. LagosMums has been selected as the program partner with the U.S. Consulate in Lagos, Nigeria, to implement the POWER program in Nigeria, West Africa.
Yetty Williams over the years has gained a lot of experience when dealing with families, mothers and women business owners. Yetty brings a unique set of experiences as a Social entrepreneur. She is the founder of LagosMums and a digital media marketing consultant, with over 20 years of working experience. Her educational background includes a Bachelor of Science from the University of Pittsburgh, an MBA degree (Finance and Strategy) from the Yale School of Management and Strategic Digital Marketing from the University of Cambridge.
She can attest to the reality that many businesses struggle to scale; due to an inability to fully utilize the benefits of technology and digital media marketing to grow their business. As a digital media marketing expert herself, she has seen first-hand the potential for success that a business can unlock once positioned to use technology. Her desire is to empower and educate more women-owned businesses to use technology as an enabler to scale and grow.
Read more about the project State.gov