FrieslandCampina WAMCO Nigeria Plc, makers of the leading Growing Up Milk brand in Nigeria, today announced a refreshed new pack design for Peak 456 Growing Up Milk. Peak 456 is specially formulated for children aged 4 to 6 years, and its new packaging helps the product stand out as a specialized milk option while maintaining all the trusted nutritional benefits anchored by the brand’s powerful DHA Advantage that Nigerian mums rely on
The refreshed pack introduces a striking new look that includes a Descriptor ribbon clearly identifying the product as “Growing Up Milk,” the inclusion of the iconic Peak Island visual element, and a reaffirmed Reason to Believe (RTB) logo that underscores the brand’s DHA fortification credentials. Importantly, the product’s content, quality, and taste remain entirely unchanged.
Peak 456: A Nutritional Formula Designed for Growing Children
Senior Brand Manager, Peak Milk, Moronke A-Abayomi, stated that, “Peak 456 has always been more than just milk, it is a trusted companion for Nigerian mums on their journey to raise strong, smart children. This new pack represents our continued commitment to innovation and authenticity. We are elevating how the brand looks on shelves, while ensuring that our love for mums and children remains at the heart of every pack’’.
As the undisputed number one first-mover brand in Nigeria’s Growing Up Milk (GUM) segment, Peak 456 serves the ambitions of Nigerian mums who want their children to receive the right nourishment appropriate for their age every day. The product delivers its unique benefits through three core pillars: Brain Development, supported by an optimal blend of DHA, Iron, Choline, Taurine, and Selenium; Physical Growth, powered by quality Proteins, Essential Amino Acids, Calcium, Phosphorus, and Vitamin D; and Strengthened Immunity, enhanced by Vitamins A, C, D, and E alongside Zinc, Copper, and Selenium.
Peak Milk supports its pack redesign with a campaign and store activations to educate consumers on the new look, highlight key features, and reassure them that only the packaging has changed, not the trusted premium quality and nutrition. The campaign also helps consumers identify authentic products and avoid counterfeit milk in stores.
“We understand that Nigerian mums are cautious about change when it comes to what they feed their children. That is exactly why our messaging centers on reassurance. The new-look Peak 456 remains the trusted milk families love, now with a fresher, more distinctive design that stands out on shelves. Our DHA Advantage remains our number one promise to every Nigerian child and their mother.
The new-look Peak 456 packs are now available at retail outlets nationwide. Peak Milk encourages consumers to look out for the refreshed packaging and to learn more by following the brand’s official social media pages.