Digital Skills make all the difference between a business and a business that thrives. Our LagosMums Mumpreneur Academy recently partnered with Google and Haptics to empower Mums with the Digital skills training that they need to make their business thrive and it was a great success.
The training covered everything from how to build a website, to satisfying and getting a large customer based audience. See snippets below
Importance of digital skills
Digital marketing helps a business owner measure, analyse and make informed decisions concerning your business. It also helps you know your target audience. Digital marketing unlike traditional marketing is targeted, interactive and it’s cheaper.
For a small business to expand, you need to know a whole lot more than you’ve been doing in the past. You and your business need to constantly evolve so that you can stay relevant and be at the top of your game. Here are a few tips
1. Create a Google my business page.
A Google my business page is a free tool for organizations to manage their business online, this also places your business on the Google map. It helps people discover your business easily. For example, you own a spa and someone googles “nearest spa around my area” if your business is the nearest, It’ll come up in their search list.
How to open a Google my business page.
- Visit https://www.google.com/business/
- Click on google my business ( start now).
- Use an active gmail account for your business (ensure you don’t make mistakes, it might be difficult to change it)
- Then, you’ll be asked to input a business name
- Before registration, make sure no other person is using a name you’d like to use.
- Agree to terms and conditions.
- Ensure you input a correct address
Create posts, add photos and create advert.
- Double check your information before submitting.
- When you are done, click on view site
2. Create Social media accounts for your business.
This serves as a free advertising platform for your business. However, you need to have a strategy and be deliberate about what you post. Cleverly put out your unique selling point. Don’t just sell all the time, connect with your audience. Post content that appeals to them (nice pictures, quotes etc). Cater for the loyalty of your followers by doing giveaways.
3. To grow your business online: you need to understand your goals and objectives.
Goals: you want people to find you, open social media accounts, sell more products, do giveaways.
Objectives: increase traffic to website, increase brand awareness on social media.
Note that your objectives have to be SMART- Specific, Measurable, Attainable, Reliable and timely.
4. Know your competition (don’t stalk them)
It is important for you to know your competition, not as a measuring yard stick but to be aware, improve your game and make informed marketing decisions. You basically need to learn from them. See what they’re doing right or wrong and where you need to improve.
Tools that can help you with your competition are Consumer barometer, Google trends, Shopping insights etc. You can use them to explore what the world is searching, see what is trending in your niche, compare products etc
See pictures from the training below