Deputy Governor lauds Peak 456 Milk, Nutrition Society

The Deputy Governor of Lagos State, Dr. Oluranti Adebule has commended Peak 456 Growing Up Milk and the Nutrition Society of Nigeria (NSN) for their continued effort in promoting healthy eating and active lifestyle habits in children and communities across the country.

She stated this at the media launch of the Peak 456 Drink Move Be Strong (DMBS) pre-school programme which held in Lagos on Thursday 9th August, 2018.

Speaking at the event, Adebule who was represented by the Permanent Secretary, Office of the Deputy Governor, Lagos State, Mrs. Yetunde Adefolahan Odejayi and the Permanent Secretary, Ministry of Education, Lagos State, Mrs. Adebunmi Adekanye, stated the importance of ensuring that children imbibe healthy eating habits from an early age for a positive impact on their well-being.

“The future of our nation is dependent on the children we raise today. We need to ensure our children receive the right nutrition and education to secure the socio-economic and political well-being of our nation. Your intervention through this programme is a welcome development that will help many homes, families and children have access to the nutritional values and requirements for proper healthy living,” she said.

In 2017, Nigeria’s leading dairy company, FrieslandCampina WAMCO piloted the Peak 456 DMBS Pre-School Programme in partnership with the Nutrition Society of Nigeria (NSN) to promote healthy eating and exercise among children in Lagos aged four to six years old. The results of the pilot were positive lifestyle changes in nutrition and exercise among teachers, pupils and parents.

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The partnership is in line with the FrieslandCampina WAMCO global project tagged ‘Drink, Move Be Strong’ school programme that will engage and educate school children on healthy eating and active living.

This year, in Nigeria, the initiative has scaled up to include seven more locations namely Ogun, Ibadan, Benin, Enugu, Abuja, Kaduna and Kano, as well as Lagos, focusing on “eating healthy and staying active.”

Speaking at the media briefing, the Corporate Affairs Director, FrieslandCampina WAMCO, Ore Famurewa, said: “From childhood, we form our eating and lifestyle habits and these habits have impact on us into adulthood. It is of utmost importance to inculcate in children from their developmental years a healthy lifestyle and behavior through education and modelling.

“Schools play an important role in teaching children the importance of adequate nutrition and developing good eating habits. An early start of making healthy choices as children, will make it easier for them to keep up these habits as adults,” Famurewa said.

Specialized Nutrition Director, Zatur Hassim,further emphasized the role of schools in the development of healthy children. “Children at the age of four to six years are influenced by teachers almost every day during the school term. Teachers need to be equipped with the right knowledge and tools to educate their pupils on healthy eating and active lifestyle.

“The aim of setting up teachers’ workshop by FrieslandCampina WAMCO in partnership with Nutrition Society of Nigeria is to empower pre-school teachers with the right knowledge on child nutrition,” Zatur said.

In line with this, the company gave out Peak 456 DMBS toolkits to support teachers in their classrooms. The teachers were equipped with nutrition knowledge to pass on to their pupils. In addition, teachers were taught the ‘Peak 456 Exercise Moves’ – a simple exercise routine synced to the Peak 456 song. To aid easy access to information on healthy eating and active lifestyle tips, the Peak 456 exercise routine is available on the brand’sFacebook page.

Also speaking at the launch, the President of Nutrition Society of Nigeria (NSN), Dr. Bartholomew Brai, explained that nutrition especially in young children not only impacts their physical well-being but their mental development.

“Adequate nutrition supports the mental and physical development of our children. All the five food groups must be eaten every day to deliver an adequate diet to our children. A commonly forgotten food group is dairy, yet dairy contains key macro- and micro-nutrients that support your child’s mental and physical development,” Brai said.

He urged government at all levels to prioritize nutrition by promoting a healthy eating culture among children while also commending FrieslandCampina WAMCO for the laudable Peak 456 DMBS pre-school programme.

FrieslandCampina WAMCO Nigeria PLC recommends children between the ages four to six years to drink at least a glass of Peak 456 Growing Up Milk a day to help support their physical and mental development.

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Peak 456

Photo 1: Mrs. Ore Famurewa, Corporate Affairs Director FrieslandCampina WAMCO, delivering the welcome address at the Peak 456 ‘Drink Move Be Strong’ Pre-school program launch in Lagos.

Photo 2: Akon Imoh, Senior Brand Manager, Specialised Nutrition FrieslandCampina WAMCO speaking at the Peak456 ‘Drink Move Be Strong’ Pre-school program launch across 8 state

Peak 456

Photo 3: Dr. Bartholomew Brai, National President, Nutrition Society of Nigeria speaking at the Peak456 ‘Drink Move Be Strong’ Pre-school program launch across 8 states.

Peak 456

Photo 4: Dance Na The Main Thing Kids performing at the Peak 456 ‘Drink Move Be Strong’ Pre-school program launch in Lagos.

Peak 456

Photo 5:Mrs. Adebunmi Adekanye Permanent Secretary, Ministry of Education; Mrs. Ore Famurewa, Corporate Affairs Director, FrieslandCampina WAMCO; Mrs. Yetunde Adefolahn Odejayi, Permanent Secretary, Office of the Deputy Governor, Lagos State; Dr. Bartholomew Brai, National President, Nutrition Society of Nigeria; Mrs. Zatur Hassim, Specialised Nutrition Director, FrieslandCampina WAMCO, during the launch of the Peak456 ‘Drink Move Be Strong’ Strong’ Pre-school program across 8 states.

Photo 6: Mrs. Zatur Hassim, Specialised Nutrition Director, FrieslandCampina WAMCO at the Peak 456 ‘Drink Move Be Strong’ Pre-school program launch in Lagos.

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About Peak456

FrieslandCampina WAMCO launched Peak 456, the first ‘growing up milk’ specially formulated for children in the age group of 4-6 years. This is to support optimal nutrition, healthy growth and development of the Nigerian child early in life, as well as maintaining a healthy lifestyle during adolescence.

About Red Media Africa

Red Media Africa (www.redmediaafrica.com) is the PR & Empowerment Marketing division under the parent brand, RED. It focuses on using inspiration, empowerment and action to help brands andorganisations connect with their audiences, enhance their bottom-lines, and lead in their industries.

It has 6 major practice areas: Corporate Practice, Technology Practice, SME Practice, Governance Practice, Faith Practice and the International Practice – with work for brands across Nigeria, Ghana, Kenya and South Africa.

It has been recognised with multiple local and international awards including the Gold SABRE Awards for PR Campaigns and the Young Lions PR competition for the next generation of creatives.

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