As part of activities to commemorate World Oral Health Day 2026, Pepsodent, a leading voice in oral hygiene advocacy, launched a school activation campaign in select schools across 17 states to promote healthy oral habits among Nigerian children.
The team held the activation campaign simultaneously across key cities, including Port Harcourt, Abeokuta, Sagamu, Ibadan, Ondo Town, Awka, Enugu, Abuja, Lagos, Yenagoa, Keffi, Calabar, Uyo, and Benin City, among others. The school activation offered an opportunity for the brand to demonstrate the essence of good oral hygiene to the pupils.
World Oral Health Day is celebrated annually every March 20 to empower people with the knowledge, tools, and confidence to secure good oral health, a key indicator of overall health, well-being, and quality of life.
The World Oral Health Day school awareness campaign, which took place across 17 states in Nigeria, provided an opportunity to educate and enlighten thousands of school children on the importance of proper oral hygiene through interactive learning sessions and other engagement activities.
In total, the campaign reached 51 schools nationwide, reinforcing the brand’s commitment to expanding access to oral health education and promoting preventive care practices among children at an early age.
Speaking at the Lagos school awareness campaign held at Temidire Primary School, Oke-Odo, Alimosho, the Brand Manager, Pepsodent, Lauretta Amie, said that the campaign reflects the brand’s long-standing commitment to preventive oral care, particularly among children who are most vulnerable to poor dental habits.
Amie noted that by combining education with interactive learning experiences, the initiative helps children better understand the importance of brushing correctly, reducing sugar intake, and maintaining regular dental check-ups.
She added that Pepsodent remains focused on working with schools, parents, and communities to reinforce these habits, ensuring that the knowledge gained during such campaigns translates into consistent practices both in the classroom and at home.
“At Pepsodent, we understand that maintaining healthy teeth is about more than just brushing once in a while; it is about building consistent, daily habits that protect your smile and overall health. That is why this year’s ‘Do The 2’ campaign is so important. “We want families across Nigeria to view brushing twice a day, morning and night, not as a chore but as a simple, achievable habit that truly makes a difference. Beyond the message, we provide the right tools, education, and support to help people take charge of their oral health. Through partnerships, community outreach, and interactive programs, we aim to empower Nigerians to protect their smiles and enjoy the confidence that comes with good oral hygiene,” she said.
Also speaking, the Education Secretary, Local Government Education Authority, Alimosho Local Government, Dr. Aminat Ige, commended the brand for bringing the initiative to the doorsteps of schools located within the area, maintaining that this alone will raise students’ and parents’ awareness of the significance of oral hygiene habits.
L-R: Marketing Manager, Oral Care, Unilever Nigeria Plc, Elvis Twumasi; Headmistress, Temidire Primary School, Oke-Odo, Alimosho, Moninuola Lawal; Pupil, Temidire Primary School, Oke-Odo, Alimosho, Onoja Glory; Education Secretary, Local Government Education Authority, Alimosho, Dr. Amina Ige; another pupil, Rueben Perfect, and Brand Manager, Pepsodent, Lauretta Amie during the school activation for Pepsodent “Do the Two” campaign held in Lagos today
Stakeholders Applaud Initiative Promoting Children’s Oral Hygiene
On his own part, the Dental Surgeon, Dr. Abraham Akinbami, extolled the initiative for encouraging behavioural change stating that “It was heartwarming to see that Unilever, through Pepsodent, was taking the initiative to drive oral hygiene habits among young people, rather than older people, who may be more difficult to change at this time”.
The Headteacher of Temidire Primary School, Alimosho, Moninuola Lawal, thanked Unilever Nigeria Plc for the initiative, highlighting how it empowers children to influence family habits and promote healthier lifestyles at home.
“Bringing this campaign into our school has been a remarkable experience for both our pupils and staff. Oral health is often overlooked but vital to children’s well-being, influencing their confidence, focus, and learning. Interactive sessions, demonstrations, and screenings leave lasting impressions, helping students promote better oral care habits at home. Initiatives like this ensure children grow up with healthy teeth and lifelong oral hygiene knowledge, she added.
This school awareness campaign is part of Pepsodent’s ongoing commitment to promoting oral health in Nigeria. The brand expands its reach by empowering children with essential oral hygiene habits for better health.
For more update or information, kindly follow Pepsodent Nigeria on their social media handle.
