P&G Launches its Driest Diaper, Pampers Baby-Dry
Lagos, December 10, 2014: Procter and Gamble, Nigeria’s leading producer of consumer goods and maker of Pampers baby diapers launched its newly improved Pampers Baby-Dry into the baby care market.
At the launch event held at the P&G plant in Agbara, Ogun state, Christofer Fuchs, Associate Director R&D Baby Care Europe Middle East and Africa, Procter and Gamble, while addressing mothers and members of the media, said that Pampers is, committed to the healthy and happy development of babies.
In his words: “Our newly improved Pampers diaper is borne out of extensive research and development, consumer studies and continuous feedback from consumers. We do this to ensure premium comfort for our babies and consequently contribute to the happy and healthy development of babies”.
“The latest improvement to our Pampers diapers is the new stretchy sides. We understand that babies’ tummy expands as much as 8cm during the night. This makes diapers loosen and leakages occur. With our new stretch feature, Pampers expands and relaxes with the baby’s tummy, thereby efficiently preventing leakages. In addition, the super gel in the diaper locks wetness away better than ordinary diapers, keeping the baby comfortable all night”, Christofer added.
Also commenting on the new innovation, Iphie Chuks-Adizue, Brand Manager Pampers Nigeria said, “more than 50 million babies experience the comfort and dryness of Pampers every year worldwide, so with our latest improvement, Pampers Baby-Dry which is similar to our UK offering as you may have noticed, provides superior dryness for our babies and adapts to the baby’s shape and movements for a good night’s sleep and a great next morning. One Pampers diaper is guaranteed to keep your baby dry throughout the night”.
She also commented on the history of P&G, The journey began in 1956 with Victor Mills, a P&G researcher who disliked changing the cloth diapers of his newborn grandchild. He assigned fellow researchers in P&G’s Exploratory Division in Miami Valley, Ohio to look into making a better disposable diaper. That research birthed Pampers in 1961. Many years later, we are still always ready to implement the latest and most advanced technology obtainable to improve our brands to meet the expectations of our consumers.
She went on to mention that this product ensures One Pampers diaper is guaranteed to keep your baby dry throughout the night. Dryness is guaranteed; otherwise you can have your money back. Yes, I said it; Dryness and comfort guaranteed or your money back. Pampers is the leading baby diaper in West Africa and we have committed 20 years in Nigeria to improving the healthy development of every child. This plant, which is the single highest investment made by an American company in Nigeria, is a testimony of that commitment. I urge you to continue to trust us and we promise to always care for your babies.
There was a tour of the facility and demonstrations on the absorbance capabilities of the new Pampers which provided participants the opportunity to experience the Pampers innovation first hand.
Reacting to the product demonstrations at the launch, popular Actress and mother, Dakore Egbuson-Akande applauded P&G on the newly upgraded product. She said: “P&G has absolutely outdone itself this time. I must confess that this new Pampers beats my expectations. Having used the product for my baby, I encourage all mothers to try it, because it is truly effective at keeping my baby dry and comfortable”.
The 4.8 billion naira Pampers manufacturing plant was commissioned in March 2014, generating over 2,000 direct job and boosting consumer goods production in the country.
The new Pampers Baby-Dry is available in all major shops, markets and retail outlets across Nigeria
After a tour of the plant and observing the in-depth process that goes into the manufacturing of the pampers, it is obvious that P&G is focused on the best with their investment in this new facility in Nigeria – Yetty Williams, Founder LagosMums